KC Hilites Cyclone V2 Product Launch

This project was shot, directed and edited in house for KC Hilites, as a product launch for their Cyclones V2, a versatile, LED single light. The primary goal of this project was to create a lifestyle piece with several KC ambassadors, showing the various ways the light can be used (multiple vehicle placements, colors, dust proof, water proof, etc). We incorporated a features and benefits aspect to the video by using high energy and fun typography, split screens, and glitch effects.